While dealing with a trend-defining online men’s fashion company like SHENSHI, my goal is simple – to gain as many audiences who view my content, connects to the brand image and don’t spend a fortune. In today’s time everything is digital which is why my attention would be on media in the follwing distributions –
- Video – 50%
- Photographs & Stories – 30%
- Text & Graphics – 20%
The idea is simple here as the majority of the audience nowadays is using their smartphones, iPads and Tablets to view on. Within a minute you can have more than 100 viewers if your content reaches the right audience. With SHENSHI the target is youth-based relatively from 17 till 45 years old. It has been keenly analyzed that a viewer generally gets engaged by Videos more than any other media which is why the highest content attention of mine will go in producing content for Videos which perhaps assist the younger men with styling or innovative new ways to showcase latest pieces. Since everyone is also in a rush always, I will make sure the content is short but impactful and the same methods I will be applying in offering photographs in the form of a story, GIF using texts and graphics to grab instant eyeballs.
The MOST EFFECTIVE platform according to me will be – Mobile Phones. As more and more usage of apps and convenience comes into play, everyone likes how they can be connected wherever they are and can simply go on their phone and instantly watch whatever they want. To target that audience which is on apps like Instagram, Facebook or Snapchat I think it will work in my favour with the process I have in mind and actually show results. When SHENSHI is in a situation where it has to tread lightly with its resources, Instagram is the perfect platform where not all Videos or other media need an extravagant budget. Videos can be made by phone, ideas are thrown around every new second and everyone gets a chance to connect on more than just one level without spending a dime. Thus till SHENSHI can afford paid promotions, this platform according to me can be very beneficial in targeting an audience without excessive resources being depleted.
I will be designing using vibrant bright colours but not in an obnoxious manner like Red and Black because that just looks like death. But instead using colour tones which bring freshness, life and a “feel-good” vibe. I’ll use more of hues such as Neon, different shades of Purple and earthly colours to inspire. My design choice is a bang-on target for my audience which is a majority of the youth today. I want my design to make the youth of today feel good, hope for a better future and keep coming back for more when they realize they connect with us. The idea is crystal clear and to the point.
My content here is designed to target both communities simultaneously. There is a part of my content that focuses on how the youth of today can better their fashion choices and upgrade their wardrobe with so many more choices thanks to SHENSHI. On the other hand, my content doesn’t aim at leaving out those youth communities that may not be so interested in fashion but now due to trigger events are looking for options. The content is meant to drive both the target audience at finding something for everyone – whether they simply love new fashion or they inspire to be successful and want to look the part!
I would be using this content to connect with them on various media platforms such as smartphones, iPads and Tablets that are used for Instagram, Facebook and email. I will take this opportunity to showcase them how we are a youth-based men’s fashion company that understands their needs and social standing but still do not compromise on providing them the best that fashion has to offer at an affordable price. Since I know this answer here can be quite to the point as well as intensive – I would also like to mention that every video designed by me would be different every week to cater to every audience. Our content will be attractive as well as expressive and it will help us connect stronger.