At WAKHRA SWAG (organisation name) we have been rocking it since our inception in 2019 and have brought affordable global fashion for women & men to the streets of India. We are known for dressing up or down the youth of today who aren’t afraid to break stereotypes and flaunt their individuality. We at WAKHRA SWAG follow a simple philosophy : fashion is all about breaking borders. The term “Wakhra” means “different” and “Swag” stands for “style you carry” which is apt for the millenials who want to leave their mark in today’s world. With a growing army of over 5K shoppers who have already experienced it, we want India to know that fashion is truly for everyone. 

With these testing times looming above us with the current COVID-19 situation, we have released a brilliant new collection that allows the youngsters to be themselves while dressing the part. Our new range is vibrant and alive and stands as a true testament to the human spirit during these hard times. After all, who said clothing during lockdown can’t be fun?

Well to put it in a nutshell, the content I have created and curated relates directly to my company- a men & women’s fashion clothing company in India. Being a youth based clothing company, the current COVID-19 situation has affected most but my write-ups give them a positive approach to all the current happenings. Not only is my content driven to introduce new fashion trends related to our organization but also aims at self-improvement which the viewer can appreciate and relate themselves with. They can also find out new affordable lounge wear from our brand that they can wear even at home.

I have kept a candid tone as the youth today mostly connects with the same and I chose the existing content as it shows off both the sides of the coin. While it informs the reader about the certain unfortunate developments, it sticks to the main agenda by bringing home the point that – fashion isn’t boring and you don’t have to spend a fortune to look stylish. Even at home the reader can find themselves that they connect with my Blog and further strengthen the bond between us. To get to know my reader better, I have also asked them to sign up. I have given them an opportunity and opened a dialogue by inviting them to share with us which new trend they came up with experimenting with their clothing at home. This increased interaction will help me understand my audience better and surely gains eyeballs of the youth.